A first-time client is worth $60. A regular is worth $1,500 a year.
Plebco runs the follow-up and the rebooking text on every client, so the ones who try you once end up on your books every two weeks.
Do the maths on your two-week client
A $60 fill every two weeks is twenty-six appointments a year. Fifteen hundred dollars from one client, on a schedule you can predict, from someone who already knows where you are.
A first-time client is sixty dollars and a coin flip.
The entire business is in converting the second one into the first one, and most studios have nothing that does it. The client leaves happy, means to come back, and then two weeks is up and nothing has reminded her.
Two weeks is the whole window
The shortest interval in the trade is also the least forgiving. Past two or three weeks a nail client has grown out enough to pick at them, and a lash client has lost enough extensions that a fill is no longer possible.
At that point she is not rebooking, she is starting over. And starting over is a bigger decision than a fill, which is exactly when a client shops around instead of coming back.
Every client, every time, inside the window
Plebco runs the follow-up after she leaves and the rebooking nudge while the appointment is still a fill. For a new client that timing runs on a typical cycle. Once she has been in a few times, it works to her own.
Lash fill. Past this, a fill stops being possible.
Gel and builder gel. Growth is visible at the cuticle.
Acrylic fills, or the client who stretches every time.
Brow lamination, tint, or the occasional client.
Examples. Once a client has a few visits on file, Plebco works to her real cycle.
The part nobody owns
Your booking system takes the appointment and closes the ticket. After that, it is somebody’s job to remember, and at a busy shop nobody does.
- 01Reminder24 hours and 2 hours before, so they show up
- 02Follow-upafter the visit, in your voice
- 03Rebookingtimed to when they are actually due
- 04Referral askonce they rebook, when they are happiest
- 05Soft nudgeif they do not book
- 06Win-backif they go quiet
- 07Milestonesbirthdays and anniversaries
All of it in your voice, running on its own, without anyone at the desk having to remember.
Keep GlossGenius. Keep Vagaro. Keep the notebook.
Plebco is not a booking system and does not want to be one.
- Nothing moves off your current tool
- No migration, no retraining, nothing new for your staff to learn
- Your clients book exactly the way they always have
- Square and Acuity connect directly. Everything else imports by file.
- Your client list is yours. Export it any time.
If you would rather consolidate, Plebco’s booking page is free. Your call, your timeline.
It sounds like you, because you tell it how
Messages go out from a real number your clients can save and reply to. Plebco drafts your first few so it learns how you actually talk, and you fix anything that is not you. After that it runs on its own.
Your voice
Tone settings, set once. Read the first few, change anything that does not sound like you.
One word ends it
A plain “stop,” or “please don’t text me” in their own words. Instant, automatic, compliance record kept.
No message fees
No per-message charges, no caps, no overage at any plan.
$69 a month for the studio
Two-way SMS inbox, booking page, client database, 24h and 2h reminders, opt-out handling.
Create your accountEverything in Free, plus per-client timed rebooking, AI follow-ups, AI reactivation, soft nudges, AI replies to client questions, lifecycle health score, email channel.
Create your accountEverything in Starter, plus review monitoring, Monday digest, multi-staff routing, co-branded referral pages, anniversary touchpoints.
Create your account