Half your new clients never come back for a second cut.
Plebco runs the follow-up and the rebooking text on every client, every time, so the first visit turns into a habit instead of a one-off.
The second cut is the whole business
A new client walks in, gets a good cut, tips well, says he’ll be back. That is a trial, not a customer. He becomes worth something to you on the second visit, and most of them never make it.
You are working harder than ever to get someone through the door the first time. New client acquisition is down across the trade. So the ones who walk out and never come back cost you more than they used to.
Nobody’s job is the second visit.
There is no process, just hope
Between the first cut and the second, nothing happens. No follow-up, no reminder, no reach-out when he is overdue. You hope he liked it enough to come back on his own.
Then five weeks pass, then seven, and he is busy. When he finally decides he needs a cut, he is not thinking about your shop. He is thinking about who can fit him in this week. That is when a one-time client becomes somebody else’s regular, and you will never know it happened.
The same process, every client, every time
Plebco runs the follow-up after the cut, the rebooking nudge when he is due, and the reach-out when he has gone quiet. It runs the same way for every client whether you remember or not.
For a new client, that timing runs on a typical interval for the trade. Once he has been in a few times, Plebco has learned his own gap and works to that instead.
The skin fade. Grown out and obvious.
The regular cut. Your bread and butter.
The longer style, in for a shape-up.
Beard maintenance, or a regular who has started to drift.
Examples. Once a client has a few visits on file, Plebco works to his real interval rather than a template.
The part nobody owns
Your booking system takes the appointment and closes the ticket. After that, it is somebody’s job to remember, and at a busy shop nobody does.
- 01Reminder24 hours and 2 hours before, so he shows up
- 02Follow-upafter the cut, in your voice
- 03Rebookingtimed to when he is actually due
- 04Referral askonce he rebooks, when he is happiest
- 05Soft nudgeif he does not book
- 06Win-backif he goes quiet
- 07Milestonesbirthdays and anniversaries
All of it in your voice, running on its own, without anyone at the desk having to remember.
Keep Booksy. Keep Squire. Keep the notebook.
Plebco is not a booking system and does not want to be one.
- Nothing moves off your current tool
- No migration, no retraining, nothing new for your barbers to learn
- Your clients book exactly the way they always have
- Square and Acuity connect directly. Everything else imports by file.
- Your client list is yours. Export it any time.
If you would rather consolidate, Plebco’s booking page is free. Your call, your timeline.
It sounds like you, because you tell it how
Messages go out from a real number your clients can save and reply to. Plebco drafts your first few so it learns how you actually talk, and you fix anything that is not you. After that it runs on its own.
Your voice
Tone settings, set once. Read the first few, change anything that does not sound like you.
One word ends it
A plain “stop,” or “please don’t text me” in their own words. Instant, automatic, compliance record kept.
No message fees
No per-message charges, no caps, no overage at any plan.
$69 a month for the shop
Two-way SMS inbox, booking page, client database, 24h and 2h reminders, opt-out handling.
Create your accountEverything in Free, plus per-client timed rebooking, AI follow-ups, AI reactivation, soft nudges, AI replies to client questions, lifecycle health score, email channel.
Create your accountEverything in Starter, plus review monitoring, Monday digest, multi-staff routing, co-branded referral pages, anniversary touchpoints.
Create your account